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Going it alone
The following website advertising information article and relevant links listed below, will assume that you already have:
1.) a computer,
2.) an Internet connection to the World Wide Web,
3.) your own domain name
4.) a web hosting service.
If you're missing any of the above, proceed to "Guide on how to build a website" for complete details on how to get your website project up and running effectively… the first time.
You can't get FREE advertising if you don't have any traffic to your website. You can't get FREE advertising if other valuable websites don't link to your site. You can't get FREE advertising if you are not included in major search engine databases. And finally, you can't get FREE advertising if your website isn't search engine friendly. We're going it alone, remember?
The website marketing entrepreneur with creative ambitions should bear in mind that in any artistic field, you must start with a thorough understanding of the rules before breaking them. Otherwise you just look foolish.
First off, and foremost— you will need to indentify exactly what your current web site status is on the World Wide Web.
If you don't know how many daily web site visitors you receive, how many search engines have your website listed in their database, how many relevant websites are linked to your site, or how many search engine robots-spiders are visiting your home page, your website can't possibly go anywhere! Without this valuable knowledge is the same thing as driving a vehicle in a complete whiteout. It's what you don't know about your website, that keeps you in the gutter.
How do you capture and collect such information? There are many ways to do this. However, since you are here looking for advertising your website for free, we will stick to FREE. Free tools and utilities that is. Here's what you are going to need.
Web Site Link Popularity
We'll start with collecting some search engine information. First, download and install a copy of Link Popularity Check (LPC). This little proggy will give you a good idea on how popular your website is with all major search engines; AllTheWeb, AltaVista, Google, MSN/Live and Yahoo!. This
information is vital as you work to tweak your web site. It will also aid in measuring and identifying your website's growth.